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Subaru of America recently launched its First Car Story campaign to support its new 2012 Subaru Impreza, which recently won the 2012 MotorWeek Drivers' Choice Award for Best Compact Car in its class.
The FirstCarStory.com campaign is a feature that allows car lovers to share their first car experiences through Facebook and other social media websites with music, animation and narration with their own voices.
The text-to-video technology used in the campaign converts words and phrases into custom animations, allowing users to recreate their first vehicle with every detail included, such as color, flaws and interior.
"Everyone loved their first car, no matter how bad, beat up, or borrowed. That first car became a new chapter in life or a ticket to freedom and first car stories are often the most memorable stories we have," said Alan Bethke, director, marketing communications, Subaru of America. "The First Car Story campaign provides a creative outlet for reliving those unique, funny, unforgettable car experiences anyone who had a first car can relate to."
The website sends users to the homepage to find the car generator, allowing them to create their first car, including the degree of damage that the vehicle had. The users are then guided to another page that allows them to tell their story through text, using keywords and phrases to highlight certain areas.
After completing the details of their first vehicle, users can then add their stories to a social media platform to share with family and friends.
"First car stories are really about loving a car and how it helped you live your life, said Bethke. "The crux is that first cars are rarely dream cars; most didn't last and some even let their owners down. At Subaru we know the importance of having a car you can rely on, one that helps you lead a better, fuller life. The all-new 2012 Subaru Impreza is the best, 'first new car' choice. What better way to launch Impreza than to tap into those first car emotions by introducing it as the love that really lasts."
The all-new 2012 Subaru Impreza is one of Insurance Institute for Highway Safety's 2012 Top Safety picks and the most fuel efficient all-wheel-drive vehicle in America.
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